Angelini Pharma and Trueblue: a new collaboration gets underway for optimising data-based decision making and analytics

Roma, Verona (Italia) – 22 July 2020 Promoting the development of corporate decision-making process powered by the use of data and KPIs to guide business choices in line with objectives, goals and initiatives. These purposes have lead Angelini Pharma to choose Trueblue as its partner for optimising the process of corporate data management, KPIs and analytics that will drive strategic business decisions. The project includes the implementation of BI services for all 15 corporate offices in Italy and abroad. To accelerate the adoption of new services and maximize their effectiveness, Angelini Pharma will provide the Sales Force with the brand new Artificial Intelligence solution “M.A.R.C.”, Trueblue’s Virtual Pharma Expert.

Pierluigi Antonelli, CEO of Angelini Pharma, states he is confident that this collaboration will both improve efficiency in analyses activities and transform the Sales Force’s working model by providing real-time strategic suggestions through M.A.R.C. 

As a matter of fact, Trueblue and Angelini Pharma will implement strategic tools such as setting up a library of Analyses, KPIs and analytical processes homogeneous among all affiliates and providing a virtual assistant based on Artificial Intelligence, able to improve the performance and effectiveness of the various interactions and providing the Company with a P&L financial dashboard.

This will be possible through a multi-channel analytical system consisting of a scalable, integrated and flexible CDP’s infrastructure based on Customer Insights by Microsoft Dynamics for all corporate offices that allows to measure the most important business KPIs, including CRM data, direct sales data and Coaching and Multichannel data. This allows performing commercial benchmark analysis and getting the right insights thanks to the use of M.A.R.C., Trueblue’s virtual coach based on Artificial Intelligence.

Marco Bonesini – CEO & Co-founder of Trueblue is also excited about this new collaboration and is eager to contribute to Angelini’s performance improvement with Trueblue’s complete Business Intelligence system and M.A.R.C.