AiDEA Marketing is our Marketing Automation tool AI -Driven and powered by Microsoft Dynamics 365®. Designed to allow the planning and execution of Digital Marketing strategies in a multichannel approach, the tool enables a multi-touchpoints orchestration in an integrated way, through personalized and automated Customer Journeys, in order to create the best Customer Experience.
Design, plan and deliver marketing content and actions at the right time and through the right channels to deliver a valuable customer experience.
Aligning Sales & Marketing through a single tool by enabling the sharing of data, information and advice through the use of a smartphone; engaging customers in a smarter and faster way.
Turn customer information and behaviour into relevant actions using AI-driven insights for content, channels, segmentation and analytics. Powered by AiDEA.
Measure the engagement level of your audience by considering online and offline interactions, with a specific focus on the best performing channel used by REPs (F2F, Remote Call).
Email marketing with A/B testing. Landing pages, forms and website customisation. Social posting and marketing support for business units.
Lead scoring & Management. Account Based Marketing.
360-degree view of customers and their interactions. Social media analytics. Advanced and custom analysis with AiDEA and Power BI®.
Natively integrated with AiDEA CRM, powered by Microsoft Dynamics 365: the perfect tool to streamline Pharma & Life Science's marketing departments.
Download the datasheet for more information on the product or request a demo.
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