Trueblue Announces Integration with Microsoft Dynamics 365 to Enhance Customer Engagement in the Life Sciences Market

Milano, Italy, July 8th, 2020 – Trueblue is making the digital working model of pharmaceutical and life sciences companies more accessible as it announces the integration of AiDEA with Microsoft Dynamics 365 and Power Platform to enhance customer experience for the pharmaceutical and life sciences market.

AiDEA is the evolution of Customer Relationship Management (CRM), where AI is the foundation that powers operational and analytical solutions based on Microsoft Dynamics 365. Its native ability to integrate data from multiple sources provides a 360° customer view that allows the implementation of a truly omni-channel strategy. Coupled with M.A.R.C. (My Artificial Intelligence Companion), Trueblue’s intelligent and virtual assistant, the result is a simplified access to information by means of a fully conversational interaction through smartphones and mobile devices.

Marco Bonesini, CEO & President of Trueblue, states Microsoft is the ideal partner for Trueblue, as its innovative technological solutions, global infrastructure and market leadership helps to realize Trueblue’s vision of a unique system in which AI is natively integrated with operational and analytical areas, empowering and facilitating customer engagement.

With this integration, customers will have the most advanced technology on the market and – through AiDEA – will be able to interact in the simplest and most innovative ways, thus revolutionizing multichannel customer engagement using Microsoft platforms and Trueblue’s expertise in the pharma market.

“Never before have life sciences and pharmaceuticals been more important for the world, so we welcome Trueblue to Microsoft’s Business Applications ecosystem as part of the ISV Connect program,” said Steven Guggenheimer, Corporate Vice President. “Trueblue has integrated its solutions for the life sciences and pharmaceutical industry with Dynamics 365 and the Power Platform. This integration will create more choice in the market and increase customer value in this industry.”